LÖFBERGS X GLOBAL GOALS
For this project, we were given a fictional case about a collaboration between the Swedish coffee brand “Löfbergs” and the global goals for a sustainable future, an agenda created by the U.N.
This collaboration would have Löfberg’s donate 50% of the sale of each packet of coffee sold to individual charities, companies & benefactors that work with solving that specific issue. This would make it easier for people who want to contribute but don’t know to which organisation to reach out to.
A BOLD MESSAGE AND COLOuRWAY
I used each the 17 goals set up by the U.N. and made a separate packet of Löfberg’s coffee specifically for that goal.
This served two purposes:
First, by having the specific global goal on the packet the customer can easily recognise which cause they are helping by buying that specific packet of coffee.
Second, the packets striking colors will stand out amongst the other brands on the shelf in the supermarket, drawing potential customers gaze.
